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The value of gold is up 45% year-over year.
CNBC, 2025Gold is now priced at over $3,300 per ounce worldwide.
Fortune, 2025More people are buying gold bars and coins online than ever.
World Gold Council, 2025Jump to:
Buy from companies that clearly list the purity of their gold, usually .999 or 24k, offer insured shipping, and sell gold bars or coins made by a well-known mint. A mint is the official maker of the gold bar or coin. When you're looking at an image of the product, the mint is usually printed right on it, like U.S. Mint or Royal Canadian Mint.
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Thor Metals Group is a precious metals dealer helping people purchase or invest in physical gold, silver, or platinum. The products are globally accepted, highly liquid, and popular among people looking to safeguard their savings from inflation, volatility, or uncertainty in the stock market.
Gold IRAs • Gold Coins & Bars • Silver Coins & Bars • Platinum Coins & Bars
Many people buy gold online because it’s safe, easy, and fast. You can also buy from local shops or large stores. Some companies ship gold to your door. Others keep it in a secure vault or gold investment accounts so you can hold onto it, store it safely, or use it as part of your long-term savings.
If you’re buying gold bars or coins today, expect to pay a small premium above the market price. As of June 2025, gold is trading at over $3,300 per ounce — an increase of about 45% year-over-year.
This indicates that many people believe gold is a strong investment right now, which is why demand and prices are high. Remember, timing the market isn’t always the goal. The real value in gold is its long-term stability.
Bars vs. Coins vs. Bullion
Gold is most commonly sold as coins, bars, or bullion. Though these terms are often used interchangeably, they have slightly different meanings. Gold bullion refers to investment-grade gold in any form, typically with high purity (.999 or 24k).
Gold bars are rectangular and usually cost less per ounce because they’re cheaper to produce. Gold coins often have higher premiums due to their design, collectible status, and minting process.
The spot price is the current market rate for one troy ounce of gold. But that’s not what you’ll actually pay. Most gold dealers charge a premium on top of the spot price to cover production, distribution, and business costs.
Even a small difference in premium can impact total cost, especially when buying multiple ounces. That’s why comparing prices between gold bullion dealers or gold brokers is helpful.
Trying to “time the market” perfectly is tough. Still, checking the price of gold today and looking at recent trends can help set realistic expectations. Many of the companies listed above offer tools like:
These can help you decide when to lock in your purchase — whether you're buying gold for long-term savings or simply diversifying your assets.
Once you buy, you’ll need to decide how to store your gold. Some people choose vault storage with the dealer — secure, insured, and hands-off. This is the only option if you choose to open a Gold IRA to ensure proper investment quality.
Others prefer home delivery and store gold themselves in a personal safe or safety deposit box. There’s no right or wrong choice — it depends on your goals, how often you plan to sell, and your comfort with physical storage.
